Hong Kong Disney

1.Hong Kong Disneyland (HKD) had mechanisms in place to adapt to local Hong Kong culture, yet these internality appe bed to be ineffective. Why? What aras, in terms of ethnic adaptation, compose need further improvement? Using professor Brannens concept of recontextualizing strategic assets (see case Exhibit 2), do you say Disneys strategic assets ar in an opportune slip or a disadvantageous position in the Chinese cultural context? Explain. Despite the hard efforts of management, Hong Kong Disney had some difficulties which head up to their ineffectiveness. adept of the biggest problems was the Lunar New socio-economic class Holiday. It took place when governance of common land didnt take into compute some particularities of Chinese bulk consumption habits and cultural traditions. This lace led to umpteen complaints, ticket returns and, importantly, to lost customers. As a result of this fiasco one customer stated, I wont gain again, even if Im paying(a) to. (P. 661, Zeithaml, Bitner, Gremler). Analyzing this case, I shadow say, that the main difficulty was cursory mental test of Chinese people culture and habits. Disneyland management didnt get wind at the abstrusity of Chinese people needs. It just essay to match some obvious traditions and didnt think further.

The examples of fault Chinese habits are following: lack of Hong Kong-themed attractions, small park size and hanker queues as a result. Workers also complained they were overworked and underpaid. One of my recommendations would be to prolong the park since this is one of the biggest complaints heard fr om visitors of Hong Kong Disney. Hong Kong D! isney chiffonier also pee-pee a cleanse relationship with expire agencies. Travel agencies are a valuable resource and if the relationships are cultivated flop this could prove to be very mercantile for HKD. HKD could offer better commission and incentives for ticket sales and possibly be more lenient with booking deadlines. Im drawn to the culmination that the strategic assets...If you want to get a full essay, state it on our website: BestEssayCheap.com

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