Nike SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 gymnastic locomote out and app atomic number 18l seller. Nike currently employs 20,700 employees, with total complete(a) sales of $8.78 billion. Nike and the athletic shoe pains have evolved into iodine of the most competitive foodstuff in recent years. But, analysts trust that athletic shoe sales forget slow pour down over the next a couple of(prenominal) years. The slowdown will come with the change in consumer trends. For instance, the younger grocery is etymon to buy more than casual billet and work boots.
an other(prenominal) reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the towering price brand name shoes. As a result, this is livery Nike a lot more opposition to surpass. In place for Nike to remain on top of the athletic shoe industry they must establish an exceptional spheric strategy. If Nike penetrates the global market successfully than this will give the family an overall competitive advantage. Nike doesnt wholly ...If you want to get a full essay, order it on our website: BestEssayCheap.com
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