Consultation topic paper Essay Example | Topics and Well Written Essays - 1250 words

Consultation topic paper - Essay Example s a phenomenon in which one or more industrial/managerial experts give their valuable and well thought opinion/advice to a client who seeks to improve performance or expand operations. Per se, a company that has recently incurred a big loss in business may turn toward some consultancy firm for getting some advice on maximizing profits or fill up the loopholes. However, different types of consultancy services are needed for the different types of organizations, individuals, and industries because everyone has a unique need. Yet, experts have managed to analyze the process of consultation in a generalized way. Roughly, consultation process is divided into six phases. These are: pre-entry (preliminary formalities and introduction); entry (exploring the problem, contracting, etc.); information gathering (data collection, problem confirmation, etc.); implementation (intervention selection, planning, etc.); evaluation and termination (Kurpius et al 1993; International Labour Organization 2 002; Ray 2011). The proposed draft addresses human resource or HR related issues, where training and interaction are the main foci. Scope of consultation in this context is around the nature and extent of the proposed training program. A necessity of consultation is likely to arise for the following reasons: Another requirement is to expand the target population of the team building program. Focusing just on the staffs of the specified non-profit organization may not be enough. Inducting corporate level managers and peers may help in fostering more professional attitude. Potential problems associated with each phase of consultation may affect the proposed team building program adversely. Selecting the right consultancy group or company is the most difficult task. Clash of opinions and collision of personalities may hamper both the consultation process and training program. Entry phase: The most crucial part of this phase is contracting. While contracting, the managers must be aware

Sociology & Scientific Depends Essay Example for Free

Sociology Scientific Depends Essay Sociologists have been divided on the issue of whether or not sociology is a science for as long as anyone remembers. It is a very controversial topic in sociology, due to the number of conflicting views about what it is to be scientific and according to the definitions of what is scientific, whether sociology can be categorised as a science. Durkheim and Compte, positivists believed that sociological studies should be based on the same logic and methods as natural science; they stated that this would create a positive science society and would allow us to discover laws of human behaviour, similar to the way scientists discovered the laws of gravity. Positivists believe that human behaviour, like that of a plant is influenced by external factors, that society shapes us and therefore that these factors can be isolated, controlled and measured. Durkheim believed that he had done just this when he had studied suicide, isolated the factor of being isolated as the cause of suicide. see more:when did sociology begin Popper was a famous philosopher of science, and he agreed with some of the positivists theories, claiming that indeed sociology could be a science. He said that natural sciences are scientific because they use the hypothetico-deductive approach, and look at evidence which may disprove their theory, as well as enforce it, he then went on to say that if sociologist could look at conflicting, as well as supporting evidence when trying to prove their theories, then indeed sociology could be considered scientific. Popper disagrees that human behaviour is only a product of outside stimuli, and so he is not a positivist, he simply agrees that sociology can be classed as scientific but in order to do so, studies must be conducted so that a hypothesis can be enforced or falsified. Popper argued that Marxism wasnt a scientific approach, because when its theory of a revolution failed but come true, they simply pushed its coming further into the future, instead of admitting the original hypothesis was untrue, therefore they prevented any possibility that the original theory had been false because they simply adapted it. Realists also believe that sociology is scientific, and claim that there is not much difference between sociological studies and natural science investigations. They held this view because like natural science investigations, sociology tries to explain the causes of behaviour in terms of underlying causes, which are not visible in everyday life. Sayer focussed on the fact that in all areas of science there were open and closed systems, for example in some situations, a lab can be used where variables can be controlled, but also in areas such as meteorology, experiments cannot always be fully controlled, he argued that sociology faced the same problem, studying issues which were relevant but complex, like meteorologists, sociologists had to deal with the fact that there may be other influences, but this does not mean that the studies they do are not scientific. Both study hidden causes of things relevant to their field, in ways that can be seen as scientific. The realist definition of science is Being scientific involves explaining behaviour in terms of underlying structures, mechanisms and processes. They believe that natural scientists and sociologists do, therefore sociology should be classed as a science.

A Proposal for a Law to Monitor Cloning Essay -- Argumentative Persuas

  Ã‚   The purpose of this essay is to propose a policy for monitoring and legislating cloning so that it can be used appropriately for science and medical research and benefits. This report will explain the needs for monitoring cloning, my plan for monitoring cloning, the many benefits that the world will gain from monitoring cloning, and how we can implement my plan. The Cloning Controversy Public opinion toward cloning is often negative. A Time /CNN poll taken a few days after Ian Wilmut's announcement regarding the cloning of a sheep found that 93% of Americans felt cloning was bad, and 66% opposed animal cloning (Masci 2). Many religious groups have taken a definite stand on the cloning issue. The Catholic Church has been a strong force against human cloning. It declared itself opposed to human cloning in 1987 (Peterson F1). The church had many reasons to be opposed to cloning, but some specific points were strong arguments for their side. The Pontifical Academy on Life felt human cloning would not result in identical souls because God created souls (Johnson 5). The Vatican panel also felt strongly against cloning. Human cloning, it said, "represents a grave attack on the dignity of conception and on the right to an unrepeatable, unpredetermined set of genes" (Johnson 4). Protestant churches have views on the cloning issue, too. Mr. Per Anderson, a leading figure in biomedical ethics for the Evangelical Lutheran Church of America and teacher of religion at Concordia College in Moorhead, Minnesota, said that the cloning issue:    has a certain kind of power over us. We associate this with divine power: changing the very structures of nature. It ties into our deep anxieties about the malevolent side to modern sci... ... we each do our part to work with our government officials, the cloning controversy can be eliminated and monitoring can become a strong reality.    Works Cited Bognanno, Frank E., and Joseph Jilka. "Down the Road of Cloning: How a Clergyman and a Scientist Would Map it Out." Des Moines Register 9 Apr. 1997. Fried, George H. "Cloning-The Promise and the Threat." USA Today Sept. 1979: 58-60. "Getting to the Nucleus of Cloning Concerns." Editorial. USA Today 12 Mar. 1997: 7D. Human Cloning Prohibition Act of 1998. S1601. 5 Feb. 1998: 1-5. Johnson, Sara. "Cloning Sheep Raises Ethical Questions." Online. Internet. 22 Oct. 1998: 1-9. Available http://www.champion.org/cpc-cloning.htm Masci, David. "The Cloning Controversy." The CQ Researcher 9 May 1997: 1-2. Peterson, David. "Clashing Over Cloning." Waterloo Courier 2 Mar. 1997: F1+.   

Exploring Traumatic Brain Injury in Children Essay -- Medicine

Traumatic brain injury (TBI) is one of the leading public health concerns today. The Center for Disease and Control (2010) reported that 1.7 million individuals sustain TBI each year). Moreover, TBI accounts to a third (30.5%) of all injury related deaths in the United States. Those who are most likely to sustain TBI are children (0-4 years), older adolescents (15-19 years) and older adults (65+ years) (CDC, 2010). This analysis will examine the prevalence, diagnosis, treatments, and prognosis of traumatic brain injuries in children. Brain injuries can be classified into mild, moderate, and severe categories. The most commonly used assessment for classifying TBI severity is by using the Glasgow Coma Scale (GCS). This scale assesses individual’s level of consciousness based on verbal, motor, and eye responses to stimuli. Researchers Kung et al (2010) analyzed the components of Glasgow coma scale (GCS) from 27,625 TBI cases in Taiwan. The correlation between the survival rate and certain eye (E), motor (M) and verbal (V) score combinations for GCS (scores of 6, 11, 12, ) were found to be statistically significant. The findings indicate that the three fundamental elements comprising the Glasgow coma scale (E, M, & V) separately and in some combinations are predictive of the survival of TBI patients. The researchers assert that this observation is clinically useful when a complete GCS score cannot be obtained when evaluating TBI patients. Confirmative neuroimaging scans plays a pivotal role in TBI diagnosis, prognosis, and deciding what treatments to give. CT is the preferred method of assessment on admission to determine structural damage and to detect (developing) intracranial hematomas (Maas, Stocchetti, Bullock, 2008). .. ..., Injury, Volume 42, Issue 9, September 2011, Pages 940-944, ISSN 0020-1383, 10.1016/j.injury.2010.09.019. (http://www.sciencedirect.com/science/article/pii/S0020138310006741) Tawfeeq, Mohammed M Halawani, Khulood Al-Faridi, Wa’el AAL-Shaya, Wa’el S Taha, Traumatic brain injury: neuroprotective anaesthetic techniques, an update, Injury, Volume 40, Supplement 4, November 2009, Pages S75-S81, ISSN 0020-1383, 10.1016/j.injury.2009.10.040. (http://www.sciencedirect.com/science/article/pii/S0020138309005609) Yeates, Armstrong, Janusz, Taylor, Wade, Stancin, Drotar, Long-Term Attention Problems in Children With Traumatic Brain Injury, Journal of the American Academy of Child & Adolescent Psychiatry, Volume 44, Issue 6, June 2005, Pages 574-584, ISSN 0890-8567, 10.1097/01.chi.0000159947.50523.64. (http://www.sciencedirect.com/science/article/pii/S0890856709616336)

Calcium Carbonate and Ca2+ Ions

Experiment. EDTA Titration of Ca2+ in an unknown solution Experiment. EDTA Titration of Ca2+ in an unknown water sample Modified 9/2012 Objective: The most common multivalent metal ions in natural waters are Ca2+ and Mg2+. In this experiment, you will find the total concentration of calcium ions that can react with EDTA with the assumptions that EDTA reacts 1:1 with metal (Ca2+) ions. Equipment 250-mL Erlenmeyer flask (3) 50-mL Buret Ring-stand and hardware Desiccator 400-mL Beaker 500-mL Vol. flask 250-mL Vol. flask 1. 0-mL Vol Pipette 100-mL Grad cylinder Hot plate Safety and Waste DisposalChemicals Buffer (pH 10): Add 142 mL of 28 wt % aqueous NH3 to 17. 5 g of NH4Cl and dilute to 250 mL with water. Eriochrome black T indicator: Dissolve 0. 2 g of the solid indicator in 15 mL of triethanolamine plus 5 mL of absolute ethanol. 50 wt % NaOH: Dissolve 100 g of NaOH in 100 g of H2O in a 250-mL plastic bottle. Store tightly capped. When you remove solution with a pipet, try not to distu rb the solid Na2CO3 precipitate. Discussion: Hard water is due to metal ions (minerals) that are dissolved in the ground water. These minerals include Ca2+, Mg2+, Fe3+, SO42-, and HCO3-.Generally hard water arises because rainwater moves through limestone, CaCO3 underground that occurs in our area to the aquifer. This is why we measure hardness in terms of CaCO3. The concentration of the Ca2+ ions is greater than the concentration of any other metal ion in our water. The determination of water hardness is routinely used to measure the quality of water that the general public uses. Originally, water hardness was defined as the measure of the capacity of the water to precipitate soap. Hard water is not a health hazard since the main chemical in hard water is calcium.People regularly take calcium supplements. In fact, hard water can be a source of necessary minerals (calcium and magnesium) that is necessary for good health. Indeed, the National Academy of Science go so far as stating t hat that consuming extremely hard water could be a major contributor of calcium and magnesium to the diet. The problem with hard water is that it cause soap scum, clog pipes and clog boilers. Soap scum is formed when the calcium ion binds with the soap. This causes an insoluble compound that precipitates to form the scum you see.Soap actually softens hard water by removing the Ca2+ ions from the water. When hard water is heated, CaCO3 precipitates out, which then clogs pipes and industrial boilers. This leads to malfunction or damage and is expensive to remove. There are two types of water hardness, temporary and permanent. Temporary hardness is due to the bicarbonate ion, HCO3-, being present in the water. This type of hardness can be removed by boiling the water to expel the CO2, as indicated by the following equation: HCO3- (aq) ? H2O (l) + CO2 (g). Because bicarbonate can be removed it is classified as temporary hardness.Permanent hardness is due to the presence of the ions Ca2+ , Mg+2, Fe3+ and SO4-2. Because boiling cannot eliminate this type of hardness, the water is said to be permanently hard. The table below shows the degree of hardness of the water in terms of its calcium carbonate concentration in ppm and grains. Hardness rating Soft Medium Hard Hard Very Hard Concentration of Calcium Carbonate (mg/L or ppm) 0 < 75 75 to < 150 150 to < 300 300 and greater Concentration of Calcium Carbonate (grains/US gallon) 0 to < 5. 2 5. 2 to < 10. 5 10. 5 to < 21 21 and greaterPermanent hardness is usually determined by titrating it with a standard solution of ethylenediamminetetraacetic acid, EDTA. The EDTA is a complexing, or chelating agent used to capture the metal ions. This causes water to soften, but the metal ions however, are not removed from the water. EDTA simply binds the metal ions so that the ions do not precipitate to form soap scum. EDTA is a versatile chelating agent. A chelating agent is a substance whose molecules can form several bonds to a si ngle metal ion. Chelating agents are multidentate ligands.A ligand is a substance that binds with a metal ion to form a complex ion. Multi-dentate ligands are many clawed, holding onto the metal ion to form a very stable complex. EDTA can form four or six bonds with a metal ion. It is frequently used in soaps and detergents because it forms complexes with calcium and magnesium ions. The ions in hard water are bound to the EDTA and cannot interfere with the cleaning action of the soap or detergent. EDTA is also used in foods. Certain enzymes are responsible for food spoilage. EDTA is used to remove metal ions from these enzymes.It is used to promote color retention in dried bananas, beans, chick peas, canned clams, pecan pie filling, frozen potatoes and canned shrimp. It is used to improve flavor retention in canned carbonated beverages, beer, salad dressings, mayonnaise, margarine, and sauces. It inhibits rancidity in salad dressings, mayonnaise, sauces and salad spreads. In this la b you will be asked to determine the total permanent hardness. EDTA grabs all the metal ions in the water, not just the Ca2+ ions. This gives us a value that is not truly the concentration of Ca2+ ions.This causes an experimental error of about 1%, which is acceptable due to the â€Å"fuzzy† endpoints in this type of titration. Erio-T indicator or Eriochrome Black-T indicator is used in this titration. When it is chelated or acidifies, it produces a Pink-Red solution. When it is not chelated and under basic conditions it is Blue. The three pictures show the end point in this titration. There is a 1-drop difference of 0. 01 M EDTA between the first and second pictures and between the second and third pictures. Two or three seconds were allowed for colors in the second and third pictures to develop after adding the additional drop.In each case the solution was thoroughly mixed. This color change from wine red to violet to blue is due to the compact nature of the complex. Experi ment. EDTA Titration of Ca2+ in an unknown solution PROCEDURE Modified 9/2012 1. Dry Na2H2EDTA. 2H2O (FM 372. 24) at 80 ° C for 1 h and cool in the desiccator. Accurately weigh out ~ 0. 6 g and dissolve it with heating in 400 mL of water in a beaker. Cool to room temperature pour into a 500-mL volumetric flask. , mix and dilute to the mark. 2. You should practice finding the end point several times by adding a little tap water in a clean beaker and titrating with EDTA.Save a solution at the end point to use as a color comparison for other titrations. 3. Pipet a 1-mL sample of unknown into a 250-mL flask and fill to the mark with deionized water. Mix thoroughly. From this 250-mL stock solution draw 4, 50mL aliquot samples and place each aliquot in 250mL Erlenmeyer flasks. To each sample, add 3 mL of pH 10 buffer and 6 drops of Eriochrome black T indicator. To the first 50-ml solution, titrate with EDTA from a 50-mL buret and note when the color changes from wine red to blue. 4. Rep eat the titration with the next three samples to find an accurate value of the total Ca2+ concentration.Perform a blank titration with 50 mL of distilled water and subtract the value of the blank from each result. 5. Upon completion of the experiment, discard all solution in a chemical waste bottle and wash out the glassware. Be sure to dry your buret in the upside down position.Calculations – Analysis: Analyte Ca2+The reaction of Ca2+ ions with H2EDTA2- takes place with a 1:1 stoichiometric ratio: Ca2+ + EDTA2- ? At the end point of the titration, 1-equivalent of Ca2+ reacts with one equivalent of H2EDTA2-. 1 eqv Ca2+ = 1 eqv H2EDTA2-; equivalent Ca2+ = [H2EDTA2-] †¢ Vol EDTA CaH2EDTA. Recall that the analyte (we call this unknown solution) was prepared by taking exactly 1-mL of the unknown solution and diluting in a 250-mL volumetric flask (we will call this the stock solution) 50-mL aliquot (call this the analyte) of this solution was then titrated against EDTA. Note that the analyte concentration is equal to the stock solution concentration. The mass Ca2+ in 1 mL aliquot unknown: Mass of Ca2+ in 50mL Sample = â€Å"H 2EDTA2? $ †¢ â€Å"Vol EDTA $ = mol H 2EDTA2- = mol Ca2+in 50mL Analyte # % # % Mass of Ca2+ in 1mL of unknown = mol Ca2+ ? 250mL aliquot Ca2+ __ g Ca2+ ? 50mL Analyte mol ? ? Dilution Factor Atomic mass Ca Mass of Ca2+ in 1 L solution: Mass Ca2+ in 1 L = mass Ca2+ in 1 mL Aliquot †¢ 1000 mL 1 mL Concentration of unknown by percent (m:v), parts per hundred (m:v) and Molarity (M): Mass Ca in 1mL aliquot Vol aliquot solution used % Ca2+ m:v = †¢ 100 ppm Ca2+ m:v = Mass Ca in 1mL aliquot Vol aliquot solution used †¢ 106 Molarity Ca2+ = mass Ca2+ in 1mL †¢ 1 mol Ca __g Ca ? ? ? molar mass Ca †¢ 1 Volume in L of unknown Aliquot used Mass in grams of calcium carbonate unknown in 1L solution: Mass CaCO 3 in 1-L = mass ppt (g) †¢ 1 mol CaC 2O 4 †¢ H 2O __ g CaC 2O 4 †¢ H 2O ? molar mass Ca C O †¢ H O 2 4 2 †¢ 1 mol CaCO 3 1 mol CaC 2O 4 †¢ H 2O 1 mol CaCO 3 Vol in L of aliquot ? ? ? ? Molar mass CaCO 3 †¢ __ g CaCO 3 †¢ 1L Dilution Factor Statistical Analysis – 1. Report the mean, medium, standard deviations (s), relative standard deviation (RSD), variance (s2) and the 95% confidence interval for your results. 2. 3. 4. Apply the student’s t test at the 95% confidence interval Apply a Q-test to any suspected result. Confidence interval = x + ts n 5. Compare the results of this experiment to the previous experiment, Gravimetric determination of Ca. Apply the Comparison of Means with Student’s t, Case2 (p76) Comparing Replicate Measurements. Do the two methods agree within the 95% confidence interval? â‚ ¬ Test for Outlier Apply a Grubb’s Test and Q-Test for any suspected outliers at 95 % level. See page 83 of text for critical values for 95% confidence.If your results show an anomalous data then use the Q-test to determine if the result should be rejected. Q= (Suspected Value – Nearest Value) (Suspected Value – Furthest Value) G calc = | Questionable value – x| s Table of Data, Results and Statistical Analysis: Calcium Raw Data 1. Unknown number 2 Mass of EDTA used 3 Concentration of EDTA 4 Volume of Unknown Ca2+ Solution 5 Volume EDTA during titration 6 Volume EDTA for blank trials 7 Q-Test (95%) of any outlier Analysis and Results 8 Mass of calcium in 1-mL aliquot (Average) 9 Mass of calcium in 1-L solution (Average) 10 Conc. of calcium, %, ppm (m:v) and Molarity (Average) 11 Mass of calcium carbonate in 1-L (Average) Statistical Analysis 12 Averages and Standard deviations of all results 13 Variance, RSD and CV of all results 14 95% Confidence interval 15 ttable and tcalc for replicate measurementsDiscussionThe goal of this experiment was to determine the â€Å"hardness† of the unknown sample by calculating the concentration of calcium ions in an analyte sol ution. Correcting for dilution factors, the concentration of calcium in the unknown in g/L is to be determined and compared to analysis for calcium by EDTA titration. Statistical analysis is applied to the results. A discussion of this experiment should include the accuracy and precision of this experiment compared to the EDTA titration method. An analysis of a comparison of replicated measurement is performed and discussed. Table of results should include Include in your summary table the following: i) Moles of Ca2+ in the unknown and the average equivalent value. ii) Concentration of [Ca2+ ] in the unknown in molarity, ppm and g/L iv) Mean, standard deviations, RSD and CV for each of the above concentration units. v) Student’s t at the 95% confidence interval vi) Application of a G and Q-test to any suspected result at the 95% level. vii) ttable, tcalc, Conclusion on comparison of replicated measurements.Experiment. EDTA Titration of Ca2+ in an unknown solution Modified 9/2 012 Sample data table. Sample Unknown # ______ Mass Na2EDTA, (g) Molarity Na2EDTA, (M) Vol. unknown, (ml) Buret Volinitial, (ml) Buret Volfinal, (ml) Volume EDTA used, (ml) Vol EDTA for blank, (ml) Corrected Col EDTA, (ml) Trial 1 Mass Ca2+ in 1 ml aliquot (g) Mass Ca2+ in 1-L solution (g) Concentration Ca (%) Concentration Ca (ppm) Molarity Ca2+, unknown (M) Mass calcium carbonate in 1L Q and G Test for Outliner CaCO3 (g/L), unknown Trial 2 Trial 3 Trial 4 Average Std dev Variance RSD , CV 95% CL Trial 1 Trial 2 Trial 3 Trial 4 Blank Student’s t Analysis: Comparing replicate measurements Analysis A: CaCO3 (g/L) 1 2 3 4 Trial 1 Trial 2 Trial 3 Trial 4 Avg Avg X1bar – X2bar Sqrt ((n1*n2)/(n1+n2)) (xi-x1)^2 deg freedom Spooled Expt 2 Expt 3 Ex2 (Xi-Xbar)^2 Ex3 (Xi-Xbar)^2 T calc t table Conclusion T calc ? T table, at 95%, two result are (not) considered to be different EDTA Titration of Ca2+ in an unknown solution. # 1 2 CRITERIA (Tentative point distribution – m ay change depending on experiment) Quiz / Homework [NONE} Introduction and ProceduresA. IntroductionObjective of Expt.Background information.Math relationship used in study.B. ProceduresOutline of procedures in Expt.Flow chart pictorial of procedures. Procedural changes.Information (data) to be recorded during experiment. (to be presented in Table form. )Safety and disposal information. This portion of the report should be turned in before the start of lab class (prelab discussion). Data, Observe. , Results and Calc.C. Data and ObservationData in table form. & detailed observations written in the table. All data entry should contain the proper number of significant figures and units. Data should always be recorded in an organize fashion.Balance chemical equations; all chemical reaction which occurred during an experiment should be written in this section. Then it should also be written in the discussion portion of the report. This portion of the report should be turned in before you leave the laboratory.Calculations & ResultsD. CalculationsSample calculation shown with Excel spreadsheet available with formulas shownStatistical analysis of data and result. Avg, Std dev, RSD, CVE. ResultsSummary of Result(s) in table form. In this section accuracy of results is very important as well as detailed calculation showing how the result was obtain. â€Å"Unknown† will also be included in this section. Discussion / Conclusions and Post-Lab QuestionsF. Discussion (Talking points)What is your final result in this experiment. Are the four trials consistent with each other? If not what would account for the inconsistencies? How did the results in this experimental result compare to the result in experiment 2? Is your result for the amount of calcium carbonate in your unknown within the range of 10 – 25 g/L? Elaborate on this. What is the average amount of calcium in tap water, how much more higher is this unknown compared to the average content in tap water (e xpress in %).G. ConclusionSummary of the goal of the experiment and how that goal was achieved in the experiment. H. Post-lab questions or Editorial commentWhat did you learn in this experiment? What skills in lab practice did you develop through this expt? This portion (Calculation and Discussion) is turned in at the beginning of class of the due-date Overall Presentation (of lab notebook)Lab technique during experiment; example are, class preparation, safety glasses precautions and leaving the laboratory clean.Report presentation: examples are the headings of each report that includes name, title, lab partner, date and section #, witness signature. Legibility of report. Is the report easy to read or is important information jotted down by small print in the corners of the lab report. The overall impression is important. Lab TechniqueSafety: wear goggles, handle chemicals with caution, proper handling of lab equipmentLeave lab clean and tidy

Definition and Examples of Plots in Narratives

Definition and Examples of Plots in Narratives Every story that you read follows a series of events that range from the introduction of a conflict to begin the story and a final resolution at the end; this is the plot of your story. Basically, it’s what happens throughout the narrative, and it appears in in both fiction and non-fiction work. When you write a plot summary, you’ll essentially condense a novel into a short essay, touching on the key points of the material. You’ll want to introduce the main characters, setting of the story, and the main conflict of the narrative, including the five basic components of the plot: introduction, rising action, climax, falling action, and finally, a resolution. Some outlines will break down a plot into more segments (exposition, inciting incident, central conflict, rising action, climax, falling action, resolution) but the premise is the same - a pattern of rising and falling action that looks essentially like an arc  or a bell curve when you consider the level of drama the characters experience. Understanding and Introducing the Conflict To properly summarize a plot, start by figuring out the main problem that the story will solve. This could come from understanding the main characters, who are crucial components of the plot. Who are they and what are they trying to achieve? Most characters have a mission to accomplish, often it is finding, saving, or creating something or someone. Understand what drives the main characters, and that will help you in the first step to summarize the plot. The conflict that we discover at the start of the narrative will get kicked off by an inciting incident that triggers the rising action, which grows over time. In Shakespeare’s â€Å"Romeo Juliet† we are introduced to two characters from feuding families who ultimately fall in love. The conflict comes from their love for each other despite their families’ disapproval. Rising Action and Climax The rising action will introduce key components of a story that build upon the drama and conflict. This is where we see Romeo Juliet marry in secret, and Romeo Tybalt engage in a duel that ultimately leads to Tybalt’s death. Eventually, the action and conflict hit what is called the climax, the point of no return. This is the peak of excitement, fear, drama, or whatever the emotion is that relayed through the narrative. You’ll want to tie together the rising action and the catalyst for conflict. The climax could lead us on a journey of positive resolution or even a journey of tragedy, but it will often change the characters in some way and is the reason why the problem can now start to be solved. In Shakespeare’s story, there are essentially two points of climax: Romeo is banished and Juliet refuses to marry Paris. Falling Action and Resolution Finally, as you work your way back from the climax to the resolution, you’ll want to focus on how the main characters respond to the peak of action. Some aspect of the climax will trigger a response in the main characters which will drive them towards the final resolution. Sometimes, you’ll even find that the main characters learn a lesson and grow as individuals, but either way, the resulting actions shift the story and begin the falling action. Juliet drinks the potion which causes Romeo to believe she has died and kills himself. Upon awakening and discovering that her love has died, Juliet does the same. Eventually, the story will return back to the original baseline resulting in a final resolution. In â€Å"Romeo Juliet† the resolution isn’t that they both have died, but rather, the action their families take in response to their deaths, the end of the feud. Creating the Summary Remember that the plot is not the same as the theme of the narrative. If you’re not sure what the difference is between the plot of a story and the theme, you’re not alone. While the plot is what happens, the theme is the underlying idea or message within a story. The plot is concrete occurrences within the narrative, but the theme can be more subtle and even at times, implied. The theme can be harder to discern whereas the plot is more obvious. In Romeo Juliet, we see themes of love and hate that appear throughout the plot. Don’t forget, the key part of summarizing a plot is that you’re summarizing. You don’t need to include every detail that you encounter. When you read the text, it’s important to pay attention to what happens and where you see action coming into play, and write down key moments. Look for the basic information of who is involved, what are they doing, when are things happening, where is the action happening, and why? Take notes and even write down things that you’re not sure if they are vital at that moment, but seem interesting or important. When you finish the story, you’ll be able to review your notes and better understand what aspects of the narrative were most important and start to eliminate the notes that don’t enhance the plot. That way, when it comes time to summarize the plot, you can easily pare down your notes and have an outline of what happens and the crucial moments that represent each of the five components of the plot.

Scaffolding Instruction Strategies

Scaffolding Instruction Strategies Scaffolding describes how instruction is planned and delivered to students receiving special education services. Scaffolding instruction refers to specialized teaching strategies geared toward supporting learning when students are first introduced to a new subject. Scaffolding gives students a context, motivation, or foundation from which to understand the new information that will be introduced during the coming lesson. Scaffolding techniques should be considered fundamental to good, solid teaching for all students, not just those with learning disabilities or second language learners. In order for learning to progress, scaffolds should be gradually removed as instruction continues so that students will eventually be able to demonstrate comprehension independently. Scaffolding Strategies Scaffolding instruction includes a wide variety of strategies, including: Activating prior knowledge. This strategy reminds of what they have already learned, often through brief reviews. This helps reduce students anxiety as they move on to new subjects.Offering a motivational context to pique student interest or curiosity in the subject at handBreaking a complex task into easier, more doable steps to facilitate student achievementShowing students an example of the desired outcome before they complete the taskModeling the thought process for students through think aloud talkOffering hints or partial solutions to problemsUsing verbal cues to prompt student answersTeaching students chants or mnemonic devices to ease memorization of key facts or proceduresFacilitating student engagement and participationDisplaying a historical timeline to offer a context for learningUsing graphic organizers (visual aids) to offer a visual framework for assimilating new informationTeaching key vocabulary terms before readingGuiding the students in making predictions for what they expect will occur in a story, experiment, or other course of action Asking questions while reading to encourage deeper investigation of conceptsSuggesting possible strategies for the students to use during independent practiceModeling an activity for the students before they are asked to complete the same or similar activityAsking students to contribute their own experiences that relate to the subject at hand Implementing Scaffolding Strategies A deeper look shows how you can implement a few of the strategies mentioned above into your classroom. Prior knowledge: A great scaffolding technique is to ask students to share their own personal experiences or knowledge about the topic that they are learning about. Have them try and relate the topic in one way or another to their own lives. Visual aids: Visual aids like graphic organizers, charts and photographs all serve as wonderful scaffolding tools because they visually represent what the students are learning about. They are essentially the training wheels students use until they can really get a firm grasp on the information. Pre Teach vocabulary: It is essential to preteach any new vocabulary before moving on to a new subject. Simply introduce the new words through a photo or picture and put each word into context and relate it to something that students already know. Doing so will keep students interested and ready to tackle the next learning objective. Edited By: Janelle Cox

International Financial Manager

International Financial Manager International Financial Manager The financial manager of IKEA store in Abu Dhabi is James McGowan His role as a financial manager is to envisage the close supervision of the work performed by the finance staff including day to day contact with the banks to check in level of payments made per day and to transact the payment of materials and external credits through the bank. He is the one responsible for the production of all management reports including monthly financial management report. He budgets for IKEA store annually reforecast periodically. In the process of all these, he operates financial tasks like setting and varying all the internal credits limits and funding employees. He assures cash creditors by paying them on time and prepares payment for the distributors He also liaises with professional advisors like auditors and oversees the works performed by infrastructure developers and ensures timely reporting of results and payment. The financial manager is focused and has more that ten years of experience since he has served as a manager and financial assistant in different firms (Kendrick Vershina, 2005). To manage his financial risks, he has involved the future risks and has made a sport in the banking system so that the company can have a lock-in set exchange rate in the current financial period. He also uses foreign exchange option markets which are managed by global banks. This enables Ikea to purchase options to buy and sell the foreign money they get from the sell of their furniture and other products are sold for them by the institution in future. In the meanwhile he waits so that he would exercise the selling option depending upon the changes of market values against the U.S dollar (Bradstreet Corporation, 2003). Finally, his last approach to managing and mitigating financial risk is to manage the financial risk is through managing their functional currency of the businesses they have overseas. This takes the form of balance sheet management or income management in that instead of IKEA borrowing locally from Abu Dhabi, they could borrow overseas inform of U.S dollars so that there will be no impact on their balance sheet at the time of payment when other currencies move up or down against the U.S dollar (Bradstreet Corporation, 2003).

Australian national cinema is primarily government-supported, with Essay

Australian national cinema is primarily government-supported, with limited infrastructure and with a small population. Discuss k - Essay Example This inconsistency is evident from the box office results which showed that since 1995, the local box offices taken by homegrown has rarely gone beyond five percent. Ginnane (2009) suggests that the key to a successful film industry and ample percentage of the Australian box office (minimum of 10%) is the number of titles totaling to more than five million dollars box office every year. To attain this, it is fundamental for domestic filmmakers to uphold a trend of stable growth to bring about some measure of economic self sufficiency in the domestic film industry. Various issues are associated with developing, supporting and sustaining a national film industry. This essay will focus on these issues in the context of the Australian film industry. In order to develop a large scale national film production, a country needs to secure a secure domestic distribution base that has well developed exhibition circuits. Litwak (2003) suggested that the major impediment facing most filmmakers is how to secure distribution for their motion pictures. Without a secure distribution, the likelihood of a profitable return on investment in film production is nonexistent. O’Reagan (1996) argued that Australian cinema needs to interest different agents such as cinema marketers, producers and critics so as to translate the purposes and ends of the Australian films. Distributing films is one of the challenges that most filmmakers face once a film has been completed. Finding an audience locally and internationally can be resolved by a secure distribution. The objectives of the federal regulatory and financial support in Australia have always been strengthened by a cultural as well as a commercial mandate. Cones (2010) points out that in case a film successfully acquires a distributor, the producers makes every efforst to cooperate with the distributor to come up with the most favorable release pattern in all pertinent constraints. The scope of distribution progressively expands , adding theaters and cities to meet demand as the film meets is audience base. This means that a country needs to secure a domestic distribution base for developing, supporting and sustaining a national film industry. The second most important aspect in developing, supporting and sustaining a national film industry is to understand people viewing habits, the kind of movies that they want to view. The Marketing Branch of the Australian Film Commission (1999) highlighted that it did not find as much support for alternative films or specialist as it did few years ago. According to the commission, the younger generation who were used to start off being involved with those alternative films at the university level no longer frequented foreign movies any longer and they also preferred the bigger films. A survey conducted by Roy Morgan Research (2010) on Australian films, documentaries and fictional television revealed that fiction television viewership is driven by strong existing person al preferences and passive factors showing dependable repeat viewership. Most of the Australians experienced high levels of satisfaction with the Australian screen content nonetheless they did not enjoy screen content because of aspects related with badly written and unbelievable writing and also slow, boring and non entertainment across documentary formats, feature films and television fiction. O’ Reagan (1996) argued that Australian cinema- like those of other countries- is more effectively understood as a set of processes rather than as a fundamental

New Below Essay Example | Topics and Well Written Essays - 1000 words

New Below - Essay Example uage was seen as a matter of knowing grammatical rules and vocabulary and could be measured by measuring the learner’s grammatical and lexical knowledge.’ (Manfred 219). Philosophers and Psychologists have often debated appropriate ways of conceptualizing the nature of language proficiency and its relationship to other constructs like intelligence. ‘Proficiency is a definite, if intuitively held, concept and not just a formal construct.’ (Manfred 219). The question of proficiency in language is central to the resolution of a variety of applied educational issues. Expertise in a language develops as a function of ‘different class rooms treatments different experiences in the environments and different social contexts.’ (Harley 7). To assess proficiency, tests have been designed that have descriptors for various levels of achievement and is usually expressed as a number on a scale. ‘The level of correlation between tests of formal knowledge and tests of practical proficiency seems to depend on the nature of the course or environment in which the language has been learned.’ (Manfred 219). According D E Ingram, Darwin Institute of Technology, Casuarina, Australia, ‘the term â€Å"test† – refers to any activity in evaluating or measuring some part or all of a learner’s language proficiency.’ (Manfred Introduction 215). A five point scale such as the International Second Language Proficiency Rating (ISLPR) formerly called Australian Second Language Proficiency Rating (ASLPR) used the + symbol to make distinctions between the fine points on the scale. There have been considerable developments in linguistic and second language teaching. The evaluation of the concept of proficiency changed the linguistic theory of Chomsky with competence in performance. Reactions against Psycholinguistic distinctions made by Chomsky made people think of competency as not only linguistic but also communicative i.e. use was considered as important as language usage.

Emily Dickinson Essay Example | Topics and Well Written Essays - 1250 words - 1

Emily Dickinson - Essay Example This piece is fundamentally significant and is named first as it is written in such a way that it capably yet briefly discusses virtually any and all things relevant to life on this earth. The very first line ushers the reader into an immediate mixture of nouns representing it seems, everything taking place in the world all at once, â€Å"Forms, qualities, lives, humanity, language, thoughts†(Whitman, 1). Discussing this poem first lays the groundwork for the integration of 11 other poems which utilize imagery and monologue within the same or similar context. The next poem chosen to compose this project is titled Adam Means Earth by Samuel Menashe. This poem discusses the name ’Adam’ which is given to the biblical character introduced in Genesis, who essentially is the origin of mankind. By returning to the very beginning of time based on biblical lure, the poet manages to devise a foundation which encompasses all things as he alludes to the fact that the very name ’Adam’ translates to earth. The vivid contrast of earth, or the physical sum of all things, against the backdrop of a disembodied name which is far removed from tangibility, allows the reader to derive an essential meaning based on physical existence and spirituality on a fundamental level. The poet is able however, to remove the ideology of religion and still utilize biblical reference and imagery. He uses it to his advantage and it works well. Continuing with the theme of an elemental approach routed in earthy language, the poem entitled A Chagall Postcard written by Peter Porter, begins with a personification of the ’night’ drawing a similar connection between the physical and the intangible or disembodied idea of something such as the case with Menashe’s ’Adam’ compared to earth itself and Whitman’s first line coupling of pieces of life as we know them and tangible existence. Porter begins the piece with â€Å"The

Relocating Work without Bargaining Assignment Example | Topics and Well Written Essays - 1500 words

Relocating Work without Bargaining - Assignment Example The movement and relocation of the employee is a ploy to weaken the bargaining power of the members who will be working collectively and it is not by means of getting a tax break. The coincidence between laying off and relocating the employees and the successful election of the members of union cast doubts on the claim that they after tax break. Therefore, this is a blindfold to drive their own selfish interest in their own favour. The threat of that presents itself with the position of the Union unity need strategies that will weaken them. This is the score that the employer wants to achieve by moving to Kentucky and laying off some of the employees. 2. The company’s defence that Schulz made the decision to move the company before the organizing campaign got started, was supported only by his own testimony believe Schulz would it change your opinion of defence? Why or why not? 2. The knowledge that Schulz gave the testimony on a support of relocating company. The defence will not change since the main talking point of the argument the timing of the relocating company to Kentucky. The decision was reached at precisely two months after the establishment of the Union body. The motive was a long-range oversight that was aimed to weaken the team of the union. For this reason, the defence cannot change because the reason and rationale for moving were with an affront to section 8(a) which transcends strengths of the testimonials. The plans of relocating to Kentucky is not only an affront to the rights of the rights of the employees but it is also done with malice as forethought. Wherefore, it can be argued that the decision and defence will maintain its stands even with the revelation of testimonial that was done at that time shortly after forming the union. 3. Kentucky, like Michigan, is not a right-to-work state, so union organizing in a plant in Kentucky is as likely as in Michigan. The company’s decision to move from Michigan seems to have been both complicated and expensive.  

Portrait of a Family Member Personal Statement Example | Topics and Well Written Essays - 1000 words

Portrait of a Family Member - Personal Statement Example Though the initial shock and grief we (the rest of the family) felt was tremendous but we thought that being a kid he just got misled and smoked out of peer pressure or just simple curiosity. Simple guidance persuasion was what was requires or so we thought. This was not to be so. This initial attraction towards cigarettes slowly turned into infatuation and finally became an addiction. One day when I was preparing to go out to a party at a friend's place, I found out that my necklace was missing. This necklace was given to me as a birthday gift from one of my friends and so it was obviously quite precious to me. I nearly 'ransacked' the whole house but could not find it. Just recently John had started going out with a new girl. Our parents were off to an official dinner of dad's. John had invited (in fact brought) his girlfriend over to our place. I just happened to linger downstairs during my search for the lost necklace it was then that I incidentally glimpsed at the couple sitting near the television. It was then that it struck me; there it was right in front of my very eyes the necklace that I was searching for was around John's girlfriends. There was no mistaking it, and just to make sure I went around and started small talk with the girl. My eyes were on the necklace during the whole time and I was ready to bet it was my necklace. So the necklace had never b een in the home in the first place. As it had turned out my birthday present was now a partnership gift of my brother's girlfriend. With the passage of time and as John grew older (I guess he had reached tenth grade by then) John was progressing into a spoilt brat. Sleeping by daytime, skipping/bunking school, and partying all night. As the only possible evident solution available to my parents they stopped giving John his fixed monthly pocket money. This ought to have stopped or at least reduced his frequency of partying out but to our surprise that did not happen in fact it seemed that this shortage of cash didn't even bother him in the least. It was on excursions to the local market (which my mother frequents often by the way) that it came to her notice she was coming across a lot of similar artifacts/jewelry in the nearby shops lately. It took only a few days for her to realize that many of her precious items such as wedding gifts and even some jewelry were no where to be found on closer inspection it dawned upon my mother that those items that we saw in the local market were none other then mother's. The sec ret source of John's relative freedom from shortage of cash all came into perspective as well. Apart from the mental and psychological shock this event caused to our family it also proved to be a financial shock as my mother had to buy all the back from the market. Things took a turn for the worse when John entered into high school. Instead of growing mature with the passage of time John was going from bad to worse. Somehow he ended up in a group of guys (whom he rather preferred to call friends) who were a small time gang. Yes! John had turned into a small time gangster. I still don't believe myself as I write these lines that a cute lovely little

Relocating Work without Bargaining Assignment Example | Topics and Well Written Essays - 1500 words

Relocating Work without Bargaining - Assignment Example The movement and relocation of the employee is a ploy to weaken the bargaining power of the members who will be working collectively and it is not by means of getting a tax break. The coincidence between laying off and relocating the employees and the successful election of the members of union cast doubts on the claim that they after tax break. Therefore, this is a blindfold to drive their own selfish interest in their own favour. The threat of that presents itself with the position of the Union unity need strategies that will weaken them. This is the score that the employer wants to achieve by moving to Kentucky and laying off some of the employees. 2. The company’s defence that Schulz made the decision to move the company before the organizing campaign got started, was supported only by his own testimony believe Schulz would it change your opinion of defence? Why or why not? 2. The knowledge that Schulz gave the testimony on a support of relocating company. The defence will not change since the main talking point of the argument the timing of the relocating company to Kentucky. The decision was reached at precisely two months after the establishment of the Union body. The motive was a long-range oversight that was aimed to weaken the team of the union. For this reason, the defence cannot change because the reason and rationale for moving were with an affront to section 8(a) which transcends strengths of the testimonials. The plans of relocating to Kentucky is not only an affront to the rights of the rights of the employees but it is also done with malice as forethought. Wherefore, it can be argued that the decision and defence will maintain its stands even with the revelation of testimonial that was done at that time shortly after forming the union. 3. Kentucky, like Michigan, is not a right-to-work state, so union organizing in a plant in Kentucky is as likely as in Michigan. The company’s decision to move from Michigan seems to have been both complicated and expensive.  

Contractual terms and conditions Case Study Example | Topics and Well Written Essays - 750 words

Contractual terms and conditions - Case Study Example There existed a breach of this legal duty and that he sustained personal or property injury ( Rush & Ottley, 2006, p. 79). The standard of care determines whether an individual is guilty or not guilty of negligence. However, the degree of care varies according to a case. According to the case of Thorton v Shoe Lane Parking (1971) relates to the above case. Despite the numeral notices around the premises where the plaintiff was parking his car, held that the defendant was guilty. Even though the plaintiff contributed partly to the happening of the accident he relied on the exemption clause that he was not aware of the notices put by the defendant. Thus, the plaintiff should be paid damages as he suffers personal injury. The defendant contributed to the negligence by breaching the duty of care ( Rush & Ottley, 2006, p. 80). In addition, following the case of Interfoto Picture Library Limited v Steletto Visual Programmes Limited (1988), the court held that nothing had been done to attra ct attention of third party. Therefore, the company ought to have extended its responsibility by creating notices in strategic places and clearly pointing out of the underlying risks if any. Through this, firm will be able to avoid liabilities should an accident occur ( Rush & Ottley, 2006, p. 80). ... The effect of breach of contract always gives the plaintiff the right to file a legal suit to claim for damages. For example, in the case of Poussard v Spier the court held that Poussard breached the contract as she was needed to perform from day one. Similarly, in this case the defendant failed to honor his part of the promise causing injuries to the plaintiff. The court will then determine the amount that should be paid to the plaintiff since it is not a liquidated contract. The defendant though not a fault of his own to fail to deliver the machine inflicted injury to the plaintiff making him to loss business (Stone, 2013, p. 254). Very Clean Laundry made their intention to the Commercial Machine Industry stating that it urgently required a new boiler. This could enable it to serve its firm and growing market. Therefore, Commercial Machine Industry had a legal duty to supply the machine within a reasonable time. This did not happen until it was five months later. As a result, the c ompany becomes liable for breach of contract. Very Clean Laundry were justified to request for compensation, and relied on this fact, to go ahead to assume more contracts. As a result, it suffered loss because it could not secure a larger dyeing contract. In addition, the business incurred daily business as customer contract could not be executed. Under the law of contract, it provides that when a person breaches a contract the injured party should seek legal compensation in a court of law (Stone, 2013, p. 256). Reference Stone, R. (2013), The Modern Law of Contract,New York: Routledge. Case Study 3 Under the law of contract, there are two terms that ought to be

Functional Family Therapy (FFT) Essay Example for Free

Functional Family Therapy (FFT) Essay Functional Family Therapy (FFT) is a family-based prevention and intervention program that deals with such juvenile problems as child abuse and neglect, early sexual involvement, alcohol and drug abuse, youth conflict and aggression. Since these problems originate within the family structure in many cases, FFT program refers to every member of the family in order to achieve the highest treatment results. It is important to emphasize that FFT recognizes that both positive and negative behaviors influence and are influenced by multiple relational systems.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The main positive influence of FFT is that it develops inner strengths and sense of being of each member of the family. In such a way, family members are united under the common viewpoints on life, activities and goals. As a result, the situation within the family might be improved due to different intervention and assessment phases. Functional Family Therapy consists of three specific intervention phases: engagement and motivation, behavior change, and generalization. Each of these phases has certain goals, risk and protective factors, assessment focus and therapist/interventional skills that might be related to each of the phases. The first phase – engagement and motivation – helps to increase family’s hope and expectation of change, improve trust between therapist and family, and reduce negativity within families and toward the community as well as build respect to individual values and differences. During the second phase – behavior change – therapists develop long-term plans of behavior change that can fit to certain culture, family situation and understand the unique characteristics of each family member. Cognitive, interactive and emotional components are included into behavior change phase. The main focus of this phase is to improve the quality of relations skills because of the risks dealing with poor parenting and communication skills, negativity and blaming. Thus, FFT program gives an opportunity to model the change plan, train each member and control the whole process. Finally, generalization phase helps to unite the families with available community resources in order to prevent relapses in the behavior change. It is directed to improve the ability of the family to affect the multiple systems like school, juvenile justice system, community, etc.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since FFT program addresses each member of the family where there are problems with juveniles, it helps to identify the core reasons of juvenile behavior change which in most cases happen within the family. Parents learn to understand their children, but most important to listen to their thoughts, opinions, problems, and many other issues which are important for juveniles, but might be neglected by the adults. At the same time children learn to understand the behavior of their parents, to respect and listen to the adults as well as improve their relations with the families, school and community as a whole. Due to FFT program recidivism rates greatly decreased in the recent time. Certainly, there is no single treatment which is commonly accepted and can help all juveniles and heir families to solve the problems or prevent them. However, FFT I is considered on of the best way to prevent juvenile delinquency since it does not only solve the problem itself, but addresses the core reason for this problem to occur – the juvenile family and community he/she lives in.

Strategy Used By Premier Inn

Strategy Used By Premier Inn Premier Inn is the UKs biggest and fastest growing hotel company, owned by Whitbread. And the company contributes 70 of the total profits of Whitbread (Annual Report, 2009). As the hotel industry, the development of Premier Inn is highly dependent on the macro-environment, especially the tourism industry. Indeed, hotel industry and tourism industry have been so close that the following reduce in tourism after the economic crisis has strong impact on hotel operations. However, the British hotel industry has been suffered significant loss although it has manifested recovery during the previous years. Last year, the continuing crisis in global finance and trade has triggered the worlds worst economic plunge. UK unprecedented economic contraction was described by Sir Terry, Tescos chief executive, as low point. However, from the second half of year 2009, the UK economy appears to be in a slowly recovery. Companies have begun to hire and consumers seem to be increasing. This paper focuses on the strategies used by Premier Inn in this situation. Then we will review these strategies, and recommend some resolutions to close the gap. The following section will also use PEST analysis to audit the macro-environment that Premier Inn is facing. 2. Review on the Strategy Used by Premier Inn In this part, we will review the strategies that used by Premier Inn. And we will only focus on the marketing strategy and operating strategy. 2.1 Marketing Strategy Marketing strategy is very important and even could be the biggest factor in the success or failure of the company. Premier Inn also attached great importance to the marketing strategy. In this year, the company makes an additional 8 million pound in marketing investment (Annual Report, 2009). First, Premier Inn has start out a commercial action plan to enhance its status as the preferred hotel brand for travelers and to attract more leisure customers. They put in place four key levers in their marketing plan: focused advertising; increased sales activity; Premier Offers; and widening reservation distribution (Annual Report, 2009). Furthermore, the new website went live in November 2008 and has increased visits by 80, and now the site helps to attract over three million visits per month (Annual Report, 2009). Third, Premier Inn has also set out development of a new 267 bedroom budget hotel at Stratford, which adjacent to the Olympic Stadium (Annual Report, 2009). It can be seen that Premier Inn has already prepared for the 2012 Olympic Games. 2.2 Operating Strategy This paper considers that operating strategies in Premier Inn are as follows: First, Premier Inn has specific short and medium term growth programs, which give employees a specific direction. For instance, the company wants to increase room numbers in November 2010 by over 2500 rooms and target a 32 increase to 55000 rooms in the UK by the end of 2014 (Annual Report, 2009). In addition, the Premier Inn has decreased the overheads instead of adopting streamlining management, promoting the back-office processes and delivering a series of procurement initiatives. The company want to control cost tightly, through both procurement and operation efficiencies. And this helped underpin its operation margin. Last but not the least, the Whitbread launched Good Together program in January 2010, to drive sustainable performance and further deepen its corporate responsibility. This program has set goals for CO2 reduction, sustainable sourcing and waste management (Annual Report, 2009). Premier Inn also announced that they would build green hotel. The 60 bedroom Premier Inn, starting the business in autumn 2010, will use the best level sustainable construction materials to reduce 30 carbon emission and 40 water savings. 3. Evaluation on the Strategy Used by Premier Inn A PEST analysis is an outline that classifies environmental influences such as political, economic, social and technological forces (Camisà ³n, 2000). The analysis inspects the impact of each factors on the business (ÃŽÂ ¤ÃƒÅ½Ã‚ ±Ãƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬Ãƒ Ã‚ ÃƒÅ½Ã‚ ·, 2009). The results can be used to seize the opportunities or to make contingency plans for threats when preparing business and strategic plans (Byars, 1991; Cooper, 2000). In this part, we will use PEST analysis to evaluation the strategy adopted by Premier Inn. Owing to the limited understanding of the technology, we will focus on the political, economic and social factors. At the end of this part, we will give recommendation on the strategy used by Premier Inn. 3.1 Political Factors Government policy is a major influence factor; its policy will influence the company directly and indirectly, but they also offer chances and challenges. After the global economic downturn in 2008, the government has issued a series of policies to boost economic growth. However, the policy aimed at hotel industry or tourism industry is very rare. But when the United Kingdom general election of 2010 was held, the three parties all put forward many programs to promote the tourism industry. Meanwhile, the British Tourism Association and Hospitality Association has lobby the government to issues some policies that are positive to tourist industry and hotel industry. Besides, in 2009, Prime Minister Gordon Brown offered the proposed program Low Carbon Industrial Strategy, which plans to provide more than 1.4 billion pound for the low carbon sector and those already adopted, and outlay 10.4 billion pound for low carbon investment over the next three years (Plesch, Austin Grant, 2005) . Based on these political factors, this paper considers that the strategies Premier Inn adopted are valid, especially the operating strategy. First, the operating strategy in Premier Inn is aggressive which just meet the political situation. Second, the Premier Inn has launched Good Together program which aims at CO2 reduction. These practices not fit the proposal the government advocated, but fit the societys environmental demands. 3.2 Economic Factors Economic factors influence how easy or hard it is to be successful and lucrative (Thompson, 2002). The UK government has held a serious of international sporting events in 2009, such as the Ashes and the ICC World Twenty 20. These events may promote visitor numbers and then boost the hotel industry. In addition, the 2012 Olympic Games and Paralympic Games will hold in London. This will provide the Britain hotel industry with a huge chance. Obviously, Premier Inn has already seized the opportunity because it has already developed some hotel which is adjacent to the Olympic Stadium. And the new website will play a significant role in convenient the consumers. Actually, the marketing strategy that Premier Inn adopted has already worked. From the annual report of the Whitbread, Premier Inn outperformed its competitors during October 2009. Regional income was down about 6.4 last year, compared to a decrease of 8.5 in the regional hotel sector and a decline of 9.6 in the whole regional hotel industry (Annual Report, 2009). 3.3 Social Factors Social factors also play an important part in the development of enterprises. Living conditions, income distribution and lifestyle all have tremendous influence on the operating methods of enterprises. With the improvement of living conditions, people are willing to spend more money in enjoying life and choose to relax after working, because their work are so busy and they have rare spare time. Therefore, the services provided by high-level hotels just meet the demands. But after economic crisis, the domestic demand has been weak, and an increasing number of British people choose to travel aboard instead of domestic travel. These social factors are clearly not advantage for the hotel industry. The marketing strategy Premier Inn adopted, as we described above, does not aim at this social situation. In the authors opinion, these strategies have more concern about the external market other than the domestic social conditions. But on the other hand, the increase in the number of non-profit environmental organizations indicates that publics sensitivity to environmental issues has significantly increased. The society has become more anxious and critical about the environmental practices of firms. Good Together program of Premier Inn not only shows the efforts made in environmental protection, but also enhances the corporate image and upgrades its enterprise competitiveness. 3.4Technique Factors Technology is widely recognized as an important competitive advantage (Chu Choi, 2000). As the hotel industry, technique factor seems have little relationship with the hotel development. But sometimes new and proper technology could provide unexpected harvest. From the strategy we mentioned above, Premier Inn have adopted the new website that now attracts over three million visits per month. Moreover, the company has used streamlining management to reduce the internal cost. In general, we think the strategy used by Premier Inn is very appropriate under the current situation. But the problem is that it is too much reliance on the international tourist industry. Once the outbreak of the economic crisis, this mode of operation is very dangerous and company may get into trouble. Actually, the domestic business and conference market is a buoyant sector for hotel (1996); meanwhile the economic gradual recovery will help to stimulate the hotel market. So Premier Inn should make some strategies to attract these potential consumers. To serve these high standards clients, Premier Inn should offer amenities services to meet the highest requirements. High quality and multi-functional rooms equipped with latest communication facilities, such as online 3D conference, will be very attractive. In details, based on what the businessman needs may different from the common consumers, the quick and facility services are obligatory to them. Such as the office supplies, fast printers and speedy laundry facilities are all very important to these consumers. 4. Conclusion In this paper, we focus on the strategies used by Premier Inn after the serious economic crisis. The article mainly analyzes the marketing and operating strategies with PEST analysis in the current situation. In general, we consider that Premier Inn has adopted appropriate strategies to boost its development. But the problems in the strategies were pointed out that the company has not paid enough attention on the domestic market. In the authors opinion, Premier Inn should pay more attention on its domestic market.

Violence In Films Essay -- essays research papers

What place does violence have in the movies? Well, I believe that violence has a place in movies depending on the particular film and what the director of the film is trying to portray. If the director uses violence in his/her film and there isn't any reason behind it, then I would disagree and say that violence shouldn't be in THAT particular film. But in a movie like "Saving Private Ryan", Steven Spielburg replicates the actual events of D-Day on to the big screen by creating a violent-like scene to get the viewer of an understanding of what U.S. troops had to go through. In other films, we see violence used to test the human soul and to see if he/she/they could overcome trials and tribulations. In the film "Independence Day", Earth was attacked "violently&quo... Violence In Films Essay -- essays research papers What place does violence have in the movies? Well, I believe that violence has a place in movies depending on the particular film and what the director of the film is trying to portray. If the director uses violence in his/her film and there isn't any reason behind it, then I would disagree and say that violence shouldn't be in THAT particular film. But in a movie like "Saving Private Ryan", Steven Spielburg replicates the actual events of D-Day on to the big screen by creating a violent-like scene to get the viewer of an understanding of what U.S. troops had to go through. In other films, we see violence used to test the human soul and to see if he/she/they could overcome trials and tribulations. In the film "Independence Day", Earth was attacked "violently&quo...

Quest for Self-Identity in Margaret Atwood’s Surfacing and The Bell Jar

As the post-colonial criticism developed, the theorists have agreed upon the fact that the role of feminism in the post-colonial practice is crucial. Moreover, these two theories clearly have the same goals. On the one hand, the main objective of both of them is to disclose the traditional power structures, both patriarchal and imperial. On the other hand, both feminism and post-colonial criticism aim to show the way the writers challenge the respective forms of authority. The main concerns of the post-colonial criticism are the formation of canon, the phases through which imperialism and decolonization have gone, as well as how these processes are expressed in literature. What is more, the criticism is also concerned with the ways of resistance within literary pieces, such as rewritings of traditional concepts and creating voices that stand in opposition. All these issues become the matrix and concern of feminist criticism. Not the least, crucial to feminism is also pointing at the notion of diversity. For many women, the process of writing is an expression of themselves, it allows them to â€Å"throw off their chains† and to struggle for more autonomy. The twentieth century has given rise to women’s efforts to fight for their rights in the Western world. In the forties, they were relatively emancipated, since they perceived the encouragements to enter the workplace. There, they could enjoy a relative independence and they felt responsible. They proved that they can be â€Å"effectual workers†, but when the World War II was over, they had to face new requirements: they had to give up the jobs to the males coming back from the war (â€Å"Feminism†). They were and felt misplaced, everyone expected them to take care of their homeplace instead. ... ..., Eadaoin. â€Å"Colonialism in Margaret Atwood’s Surfacing.† 12 Apr. 2003. Aspenlieder, Erin. â€Å"Tips for Surviving ‘Atwood’: Confronting the Complexities of the Wilderness Celebrity.† Margaret Atwood Studies. 3.1 (Sept. 2009): 3-11. Benson, E., and L.W. Conolly, â€Å"Routledge Encyclopedia of Post-Colonial Literatures in English. London: Routledge, 1994. Cheadle, Richard. â€Å"On: Margaret Atwood’s Surfacing.† 2006. 3 June 2010 Parker, Ema. â€Å"You Are What You Eat: The Politics of Eating in the Novels of Margaret† . Atwood.† Twentieth Century Literature. June 10, 2010. Perloff, Marjori (Autumn 1972). â€Å"A Ritual for Being Born Twice": Sylvia Plath's The Bell Jar". Contemporary Literature (University of Wisconsin Press), March 13, 2012. Wagner-Martin, Linda (1988). Sylvia Plath, the Critical Heritage. New York: Routledge, May 21, 2001.

How Does Wilfred Owen Describe the Horrors of War in Dulce Et Decorum Est? Essay

The First World War was a time of great loss of life and bloodshed. Wilfred Owen, a soldier fighting with the British Army, wrote the poem Dulce et Decorum est to describe, possibly to the public, the horrific consequences of taking part and fighting in the war. During the poem, he describes the aftermath of a poison gas attack, and the injuries sustained by a soldier whom had inhaled the deadly substance. Owen uses gruesome imagery to vividly show in verse the horrible death the soldier faces, in the trenches of France. The poem Dulce et Decorum est is widely regarded as one of the greatest war poems ever written, and is a fine example of an anti-war protest in the form of poetry. The title of the poem is taken from an ode from a Roman philosopher and writer, published many hundreds of years before the poem. These Latin words are briefly translated into English as ‘it is sweet and right.’ The use of ‘Dulce et Decorum est’ in the title of the poem is essenti ally a use of sarcasm, using a common phrase in British Army culture at the time, to almost ridicule the idea that it is a wise thing to do to die in battle, for your country. The first verse of the poem opens with the soldiers walking through the landscape of the trench warfare system, in the thick of what would be a raging battle. These two first lines show the conditions the soldiers faced out on the front line, cursing ‘through sludge.’ After the battle, they ‘turn (their) backs’ on ‘the haunting flares’ and begin to slowly walk towards their ‘distant rest,’ an area where they may recuperate after long periods in the ferocious battle. In this section of the poem, Wilfred Owen describes the soldiers as ‘old beggars under sacks,’ and ‘hags.’ Both of these comparisons are presented in the form of separate similes. The effect that this creates on the reader is that of war being tiring and exhausting – as well as the toll that it takes on the soldiers’ mental and/or emotional state. This widely-known fact is documented in lines five and seven; ‘men marched asle ep,’ and ‘drunk with fatigue,’ respectively. These uses of language suggest that even though they were constantly stressed and tired, the soldiers fighting were still able to make rational decisions, and could do tasks, even when they were in such a delusional state. This was probably because of the repetitive nature of their job. The last line of verse one describes how the 5.9cal (calibre) ‘Five-Nines’ were out of range, as the soldiers trudged away from the guns. Owen uses words in verse one which could be described as very ‘ugly in texture.’ For example, as mentioned earlier, the use of words like ‘beggar’ and ‘hag’ dismiss the image of a fit, athletic, healthy soldier that most would expect to be on the battlefield, and replaces it with a strikingly contrasting one, halting the poem as the reader makes light of the awful situation of The Great War. Another word that Wilfred Owen used, and that I have decided to comment on, is the word blood-shod. Although not used often nowadays, in this poem it is used to describe the visual state of the soldiers, covered in blood. It seems a dehumanizing image, as they are crushed by the constant strains of battle. The first verse, like the second, is written in sonnet form, however the rhythm loosens towards the end o f the first verse as it leads up to an important moment at the beginning of the second verse. That important moment is put somewhat sharply to the reader, as it shocks them, with a very clever use of dialogue. The reason I think it is brilliant is because it jumps into the thick of the action, transitioning from the slow tempo of the end of battle (for that day!) to the panic and perhaps confusion of a poison-gas attack, all in just four words. Slight confusion can actually be perceived, as the ‘ecstasy of fumbling’ ensues, with the soldiers obviously struggling to fit ‘the clumsy helmets just in time.’ This ‘just in time’ part implies that everyone is okay, and has successfully put on their gas-mask before the gas started to work its chilling effects. However, one soldier unfortunately fails to apply his mask, as is told as he was ‘yelling out and stumbling†¦flound’ring like a man in fire or lime.’ The horrible sight is witnessed by the narrator, ‘dim, through the misty panes (of the mask) and thick green light,’ which is actually the hazy, slightly luminescent fluid that hangs around them, probably chlorine gas. It is described as a ‘green sea’ in the next line, and so I think that this is a reference to the huge area it would cover, blighting anyone who crossed within the vicinity. The simile which compares the man’s actions to one who would be in ‘fire or lime’ is describing his desperate attempts – in vain – to help himself. Lime is a substance that would burn human tissue, much like acid. The narrator tells of how he ‘sees the man drowning’ and then of how he constantly dreams about the wretched being, ‘in all my dreams, before my helpless sight, he plunges at me, guttering, choking, drowning.’ The victim would have experienced a sensation likened to that of drowning, as the gas inflames the lungs and takes up the space that clean air would have took up, much like water. The helpless feeling of the narrator would have been there in all the men, for there was very little thing they could do to heal the sickened man, because of the limited resources and technology of the time. Instead, (the company) flings him ‘into the wagon’ to be taken and disposed of, effectively, as Owen quipped in a nother poem, Anthem for Doomed Youth, herded like cattle. It is in this section that Wilfred Owen shows how the man was now experiencing his final moments, as the ‘white eyes (were writhing) in his face’ and ‘like a devil’s sick of sin.’ The hideous comparisons that follow are sure to live in the memory of anyone actually witnessing the event, and Owen captures them superbly (in literary terms) as he says ‘obscene as cancer, bitter as the cud.’ This is a very in-your-face image, showing the horrid substances issuing from the soldier’s mouth, as his lungs begin to completely disintegrate and he loses control of throat muscles. The descriptions of the soldier’s condition are aimed into shocking the reader, many of whom would be the British public, into turning against the war. This is shown as Wilfred addresses ‘my friend,’ in line 25. This is actually Jessie Pope, who wrote many patriotic poems encouraging young men, much like Owen, to sign up and ‘do their duty.’ Owen was completely disgusted by the way war was portrayed towards the masses in Pope’s well-known poem Who’s for the Game? and wanted to change the opinions of the public and show them what war was really like, for the common, light infantry foot soldier. He says, ‘my friend, you would not tell with such high zest,’ meaning that Pope wouldn’t think the way she did if she knew the true extent of the suffering. To end the poem, Wilfred Owen uses a controversial and slightly outlandish term, lie. This is especially bizarre as it is criticizing the beliefs of at least 80% of Britons at the time, including the monarch, government and high-ranking officials in the military. To put it in context (literally) the ending goes: The old Lie: Dulce et Decorum est Pro patria mori. This means, in English: The old Lie: it is sweet and right To die for your country. To conclude, I have a few more comments to make about the effect of the poem on the public. Owen always strongly believed that there was no glory or pride involved in dying at war. People are told they will be proud to fight, but this is actually all a propaganda scheme to recruit soldiers. In no better way could he have expressed this than in the ending to Dulce et Decorum est. People would be more touched by this poem, had it have been published at the time, not three years later, after Owen’s death. The soldiers are presented in general, as pieces of a toy set. They fight for higher ranking people, in wars that are not, in Owen’s beliefs, fought for the benefit of the people. And obviously, it is the low-paid, life-risking foot soldier that is affected most.

Computer Hackers Essay

The sub culture group of hackers has been around since the 1960s. The underground sub culture of hacking has evolved into a mainstream open community. Some famous hackers like Eric Corlery, Gordon Lyon, Gary McKinnon, and Kevin Mitnick have done their fair share of infiltrating network bases all over the United States. These people have a unique mindset that allows them to crack these codes set up by government officials. Eric Raymond tries to classify this group of people as crackers because they crack codes of computers but the community wanted to keep the name hackers. Regardless of the name the community of people is smart and can break down your computer at anytime. A hacker is a person who finds a weakness in a system and exploits it. Some motivation for hackers can be money, challenge, or pure adrenaline rush. There is a difference between a cracker and a hacker. Crackers are normally considered when people are involved with computers. There are several types of hackers all over the world. White hat hackers breach security for no reason at all. The term white hat means ethical hacker. A black hat hacker breaks into secure networks to destroy data or to make the networks not useable for those who are allowed to use it. Black hat hackers have a process called pre hacking to help them determine which network to hack. The hacker first looks for an open port to gain access to. After that is done the hacker will find ways to get vital information about the network to get into the system. Hackers will even go above and beyond to engage activities like dumpster diving. Dumpster diving is when people actually dive into a dumpster to get information like documents that can help them breakdown the network. A grey hat hacker is a combination of white hat hacker and black hat hacker. A grey hat hacker will surf the internet just to crack the network and charge the administrator to set up a firewall. Basically the hacker sets up the administrator without letting them know that they broke into their system. A social status among hackers is the elite hacker. These hackers are the most skilled in their field. Script kiddie hacker is the hacker that attempts to hack with pre packaged software. A neophyte is a non experienced hacker who really does not know what they are doing. They are new to the whole sub culture of hacking. A blue hat hacker is one who is outside of the security consulting firm who looks for places that have been exploited to patch up the weakness. Some attacks a hacker use are network enumeration, vulnerability analysis, and exploitation. There are techniques like vulnerability scanners, password cracking, and packet sniffer, spoofing attack, and rooting attack. A vulnerability scanner is a tool used to quickly check computers on a network for known weaknesses. Hackers also commonly use port scanners. These check to see which ports on a specified computer are open or available to access the computer, and sometimes will detect what program or service is listening on that port, and its version number. Password cracking is in essence guessing what the password could be to the administrator server. A packet sniffer uses data packets to catch the store data in the computer. Also hackers used techniques like intimidation, helpfulness, and name dropping to get people within a company to give out information regarding the servers so they may be able to attain the network information. At times these hackers come out successful. With so many worms and viruses like the Trojan horse a hacker can infiltrate your server and get all your information. There have been programs like Norton and MacAfee to help cut down on hacking. This sub culture like the thrill of breaking down walls and seeing what they are not suppose to see. Between people not being smart about certain things they do online and the hacker for setting them up, this issue of hacking can be a big problem. Not everything that is hacked is bad because government plans have risen to show what bad things they have created to ruin America. At the end of the day make sure you log out your account and get antivirus software to keep your account, your  account.

Business environment of law Essay Example | Topics and Well Written Essays - 1000 words

Business environment of law - Essay Example Use of meat products is judged by the consumers taste and level of enjoyment. The consumer also concern over the price, health and nutritional variety a certain food provides, it shows the changing life style of the people. With time and economic development, the consumers are provided with wide variety of processed food that satisfies the urge of common people for versatility in food or meat products. (Joseph and Griffiths 63-69) This scandal has shattered the meat industry in Europe. The discovery of horsemeat in products being sold has caused the authorities in Britain and France immediate health concerns. As further investigations are still under process but discovery by Irish investigations have found horse and pig DNA in numerous hamburger products. In the view of officials until the investigations are confirmed and assurance is made, the EU commission can temporary ban the import of meat products or processed product in Britain. Although horse meat is used among several part o f the world but the food inspectors are concerned that the horse meat might contain any sort of veterinary drugs. Until material evidence comes up a ban cannot be made, creating anger and outrage in France and Britain. The pressure on the authorities to resolve the issue has increased by the common people. (Levs and Per Nyberg) STEPS TO RESOLVE THE ISSUE Now mentioning the horse-meat usage and way to resolve this shocking outbreak, the scandal has risen in the European region and so has the fears regarding the complex supply chains of Europe’s food market increased. It has come to my knowledge that as the issue has gained severity a number of food chain suppliers have pulled their cheaper line of meat products off the stores, as they are suspicious of it being contaminated of horse meat. To resolve the issue the officials (including me) appointed by the committee are struggling to reassure the confidence of consumers over the fresh beef products. It is reported that according to David Health, the Food minister the medical risks are very low, several tests are ongoing in the past few weeks and nothing can be concluded until the result is positive. Moving on to investigations, the police have arrested several men on suspicion of offences under the Fraud act to mislabel and sell horse meat as beef. One of the setbacks seen in this scandal is the lack of confidence of consumers on the biggest food suppliers in Britain. According to the experts laboratories are working around the clock but as the number of effected products is great, timely reports are a problem. (Carrington, James Meikle, and Simon Neville) Described above are the initial steps taken by my department of investigations, but besides this it is necessary to suggest an effective plan to overcome the issue as soon as possible. Firstly, a ban upon all the slaughter houses should be the first step, even if they are license slaughter houses. This ban won’t create a shortage of meat as when t hese slaughter house are closed, an alternate slaughter house should be brought in function under the supervision of a team to check the meat. Meanwhile, the government must formulate a policy that in future all the meat that comes in the country or supplied to shops be formally checked by labs. Secondly, as mentioned in this paper, ban upon imports for a limited time period,

DQ1 What types of subjects should be discussed with the employee prior Essay

DQ1 What types of subjects should be discussed with the employee prior to the assignment DQ2 What types of data is needed to start the process of gaining an accurate assessment of the training needs - Essay Example ssing fundamental things with the employees before assignments especially difficulties that persons may encounter in the new countries to prepare them. The firm should also discuss with the workers how they would like to be compensated during or after the assignment. Additionally, the firms should discuss with the workers how they would benefit from the international assignments. Some of the benefits may include acquiring the international experience to gain promotions (Reiche & Harzing, 2009). Timely needs analysis is necessary for the training process to become effective. It is equally fundamental to acknowledge that training needs constitute the companies’ expectation after the training. Before the needs assessment, the company needs to have certain data types. The data includes the current performances of individual workers and their expected performances after the training (Barbazette, 2005). The data should also include the current general performance of the organization and the expected general performances following the training. An organization also needs to have information about the resources required to fulfill the training objectives. Additionally, the organization requires the trainees’ occupational data such as their skill and knowledge before and after training (Spectrum,

Marketing Management in Practice Case Study Example | Topics and Well Written Essays - 4000 words

Marketing Management in Practice - Case Study Example The report will also define the segments which need to be addressed by the company in order to enhance their sales. The later part of the report explains the justification of the product launch and various objectives which would be helpful to achieve targets, and finally it concludes with the sales forecast and the Marketing Mix. Although soft drinks trends patterns are substantial in Australia still there are many factors which will play an important part in the acceptance of the product by the consumers. There is healthy demand for the imported fresh juices which can be fulfilled by Cadbury Orange Juice. Cadbury traces its history in Australia since the year 1919. It is one of the leading chocolate and Ice Cream manufacturers in Australia. The major specialty of the company is Chocolate. By merging with the Schweppes, Cadbury expanded its operation and identity. The expansion continued and in 1980 it acquired the Red Tulip confectionery company and broadened its range of fine products to include a vast array of Easter confectionery, as well as After Dinner Mints. The company entered the Asian region in 1995 and established a factory in Beijing, China. After being successful in the Chocolate and Ice Cream business the company is planning to launch the range of 100% pure orange juice that will use fresh, rather than concentrated juice. Following are some successful products of the company (Cadbury Schweppes Pty Ltd, 2009). 'Australian Chocolate Brands in last Two Decades: Time Out Bar (1995) The launch of chocolate-covered wafer Time Out bar was a phenomenal success - the first brand to reach the top five best-selling bars in its first year Favourites Boxed Chocolates (1998) Cadbury Australia introduced Favourites boxed chocolates in 1998, giving Cadbury fans a selection of their favourite Cadbury products in bite-size pieces. Dream Cadbury Dream Block (2001) The new Cadbury Dream block was promoted as "real whiter chocolate, wicked taste". It took four years of research to perfect the flavour, but it was an astounding success. Boost Boost Bar (2006) Boost bar was launched in 2006 and was immediately successful.' (Cadbury Schweppes Pty Ltd, 2009) 2.2 Macro Environmental (PESTLE) analysis: In order to understand the external environment of the Company it is important to undertake the PESTLE analysis, which is as follows: Political: Decrease in demand due to unstable political situation. Economic: Imposition of Tax or quota from the Government on the major players of market in order to avoid monopoly in the market. Socio-cultural: The

Strategic marketing 2 Essay Example | Topics and Well Written Essays - 1750 words

Strategic marketing 2 - Essay Example Presently the company operates with 40 staffs. The company started competing with branded glass manufacturers from early 1990s and cemented their position as premier glass manufacturers in Singapore, Malaysia and Hong Kong. Sales growth for the company slowed down during the period of 2003 due to external factors. In the initial years Henrik Skagen used two types of marketing strategy to increase sales revenue. Henrik Skagen used trade shows to promote glass product and increase brand equity among customers. Internal sales force was used to explore retail channel sales. New generation of Skagen family have changed the traditional product strategy of the company in order to fillip the growth of the company. Sandra and Lars Skagenby extended product portfolio by including items such as reading sun-glasses, non-prescription reading glasses, sports goggles and glass cases. Marketing Overview Product Reading sun-glasses, Non-prescription reading glasses, Sports goggles and Glass cases. Th e company uses Nordic style of strong lines and bold colours in their offering. Price Retail price of reading glasses is between $35-$85 while retailer sells a pair of sunglasses at $35-$140 Place The company sells their product through distribution channel complemented with accessory shops, department stores and sports outlets Promotion The company uses trade shows and in store sales promotion to create awareness among customers Target Market Seventy percent of sales are contributed by consumers over the age group of 40 while sports products are targeted for young people Target Country Singapore (company owned retail shops), Malaysia & Hong Kong (franchise business model) Marketing Challenge The company wants to expand their business in South Asian Market and Vietnam has been selected for their future business expansion Financial Overview Sales Revenue (2011) $58.6m Operating Profit $5m Sales Revenue (Country & Product category wise) Singapore Malaysia Hong Kong Sunglasses $7.7m $1 2.4m $5.1m Spectacles $5.3m $11.7m $6.7m External Analysis Bright Eyes needs to conduct macro environment audit such as PESTLE of the country in order to explore business opportunities of the country (Elearn, 2012, p. 75). PESTLE PESTLE analysis helps companies to get a picture in terms of macro environmental perspective (Henry, 2008, pp. 51-56). Political CPV or Communist Party of Vietnam has recently changed their industrial policy and has taken progressive approach for industrial development. The government is also supporting foreign players to invest in the country hence Bright Eyes will get support from government to expand their business. Country trend suggests that CPV has not faced any major threat from opposition party in recent times hence from the view point of political stability the country is going strong. Economic The country is suffering from high inflation rate hence overall GDP growth is slow for Vietnam (Tucker, 2010, pp. 194-195). Foreign players are investing in developing industrial park in the country. Vietnam has attracted foreign players to invest $271m in industrial projects last year. Government has sanctioned nine FDI projects worth of $112bn for next three years (Pham, 2004, pp. 69-97). Economic situation of the country is positive for companies like

Exam 3 Essay Example | Topics and Well Written Essays - 1500 words

Exam 3 - Essay Example The population has risen exponentially and the economy has revolved into an industrial country. The political system has been changed into a democratic system that is governed by the people. However, the post Mao era has been characterized with some of the Mao era leadership tactics. In the West, the universal view is that, in spite of the drastic economic changes, China’s communist regime has remained unchanged. This essay is a discussion of the political changes and continuities in the post Mao era as compared to the Mao era. In the 1980s, the political atmosphere became repressive and divided. There was an occasional relief after the Mao regime, but there was a return of the frigid Mao regime repression. The government was divided on political liberalization with some favouring political tolerance and others favouring repression to keep order and stability. In 1986, student unrest became imminent in China. They were advocating for improvement of living conditions, racial tensions, party state corruption, and the economic unfairness (Schoppa, 396). Party nepotism had spread over the campuses. They opposed the socialist government under the leadership of Fang Lizhi, a scientist. Police were sent to disrupt the movement of students camped around the city hall. Lizhi was expelled from the party and other liberal intellectuals were asked to resign. The mere opposition of the party led to their expulsion. This indicates the lack of democracy in the post Mao regime. The regime utilized the Mao era tactics to r ule. Therefore, this was a continuation of the Mao regime in China. Currently, the post Mao era has been characterized by dissident resistance movements. The movements are collective, organized, evocative and public. The resistance in the Mao era was different, since it was individual and non-public. The movements have led to an increase in pressure to the government, and thus leading to the release of most of the