Aqualiza Quartz Shower

IMBA 2006 Problem Statement Aqualisa launched the most significant lavish tie-up innovation in recent British history: the crystal shower. The shower provides significant improvements in terms of tonicity, cost, and ease of installation. In overlap testing, the Quartz shower received rave reviews from both(prenominal) consumers and plumbers alike. However, early sales of the Quartz bemuse been disappointing. Now, the company is set about with some key issues virtually whether to change the line of reasoning strategy, promotional strategy, and the overall positioning of the fruit (niche or mainstream product) in the context of his existing product line. Situation Analysis conjunction: Aqualisa, third in the shower market with 18% insurance coverage has had a successful marketing strategy, which allowed it to enjoy 25% enlighten go by on sales and a harvest-time of 5% to 10% in a mature market. They have effectively metameric their markets and have products tha t cater to each segments needs (product range of 9 models covering the three types of showers functiond in the UK, ranging among 230 and 670). Their channel relationships are strong and positioning has helped them achieve a upright brand name in the market. The company apply the shower max (specialized product similar to Aqualvalve at unhorse priced than the so atomic number 53r mentioned) to cut across the developers market.

Companys Strengths * Strong reputation in the shower market * super profitable company * High quality products * Excellent service * Strategic use of Gainsborough brand to penetrate low cost market Companys Weaknesses * Only! usable in 40% of trade shops, 25% of the check showrooms, and 70% of total outlets * 10% defected products * Competition is catching up in product quality * Considered as an expensive brand Costumers: Broadly sermon the customers in the individual market segment have one reciprocal feature; they could identify problems in current showers which were... If you expect to repay a full essay, order it on our website: BestEssayCheap.com

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